A little History
Helm Hotels Group was founded in 1982, when present day CEO Charles Helm, and his brother opened the Best Western Trail Dust Inn in Sulphur Springs, Texas. But the legacy started two decades earlier, when Charles’s father, Walter “Punk” Helm, opened the roadside motel called the Paradise Inn, creating a legacy that has spanned three generations.
Through Charles and Sharon Helm’s leadership, HHG has built, developed, and taken over properties throughout Texas over their 40+ years in the industry. They have both been champions for their community, and Charles has been an industry leader
through BWH Hotels. The journey continues through their daughter, Monica, who is working alongside her parents to continue the HHG legacy.
A Legacy Built to
Lead What’s Next
For three generations, Helm Hotels Group has been guided by family values and a spirit of innovation. Today, that legacy moves boldly forward, reimagining hospitality for what’s next.
Learn More about Our
Current Portfolio
We kinda love these places.
Our Destinations
Explore Lufkin from
the Heart of Comfort
At Best Western Plus Crown Colony, enjoy modern comfort and genuine East Texas hospitality just minutes from Lufkin’s top attractions. From local museums to outdoor escapes and family favorites, everything you want to experience is close at hand.
Stay comfortably connected to the best of the city.
Explore the Heart of
North Texas
Stay just minutes away from Denton’s most iconic landmarks, vibrant culture, and outdoor escapes. Whether you’re here for a university visit or a weekend getaway, everything you need is within easy reach.
Meet Our Team
We have some pretty awesome people here.
