Helm Hotels Group

Helm Hotels Group is a hotel management company in Texas and a pioneer in the hospitality industry, providing exceptional name-branded properties supported by innovative, modern design and unparalleled customer service. As a trusted Texas hospitality group, we continue to grow through strategic management, operational excellence, and a guest-centric approach.

A little History

Helm Hotels Group was founded in 1982, when present day CEO Charles Helm, and his brother opened the Best Western Trail Dust Inn in Sulphur Springs, Texas. But the legacy started two decades earlier, when Charles’s father, Walter “Punk” Helm, opened the roadside motel called the Paradise Inn, creating a legacy that has spanned three generations.

Through Charles and Sharon Helm’s leadership, HHG has built, developed, and taken over properties throughout Texas over their 40+ years in the industry. They have both been champions for their community, and Charles has been an industry leader
through BWH Hotels. The journey continues through their daughter, Monica, who is working alongside her parents to continue the HHG legacy.

A Legacy Built to
Lead What’s Next

For three generations, our family-run hotel management group has been guided by strong values and a spirit of innovation. Today, that legacy moves boldly forward as a hospitality management group, reimagining hotel management for what’s next.

Learn More about Our
Current Portfolio

We kinda love these places.

As a hotel management company in Denton and Lufkin, Helm Hotels Group operates each of these properties to the highest standard.

Best Western Premier, Denton, TX

Upscale accommodation located in the heart of North Texas

Sleep Inn/Mainstay Suites, Lufkin TX

Best Western Plus Crown Colony, Lufkin, TX

Boutique style hotel deep in the piney woods of East Texas.

Our Destinations

Explore Lufkin from
the Heart of Comfort

At Best Western Plus Crown Colony, enjoy modern comfort and genuine East Texas hospitality just minutes from Lufkin’s top attractions. From local museums to outdoor escapes and family favorites, everything you want to experience is close at hand.
Stay comfortably connected to the best of the city.

Explore the Heart of
North Texas

Stay just minutes away from Denton’s most iconic landmarks, vibrant culture, and outdoor escapes. Whether you’re here for a university visit or a weekend getaway, everything you need is within easy reach.