Did You Know?

Charles Helm served on the Best Western International Board of Directors for 6 years? Charles was a large influencing factor in creating the "Descriptor Strategy" launched in late 2010 to better differentiate Best Western propertes into Three Tiers (Core, Plus, and Premier).

 

Charles Helm
Owner

Charles has been in the hospitality industry for more than 35 years. He worked under the guidance of his father, Walter “Punk” Helm who was truly a visionary during his lifetime. Charles has served in numerous leadership positions within the industry, as well as the City of Sulphur Springs. Most recently, he served on the Board of Directors for Best Western International for two three year terms. While on the Board, Charles helped take Best Western to a new level by creating a vision which has led Best Western into the future. Within his 6 years on the Board, Best Western was able to turn the brand around and implement the new “Descriptor Strategy” that has redefined the organization. On top of his commitment to Best Western, Charles is also actively involved in the community of Sulphur Springs and Greenville. He and his wife Sharon have two grown children, Monica Glenn and Chase Helm. Charles and Sharon reside in Sulphur Springs.

Contact Charles at charles.helm@helmhotelsgroup.com.

Sharon Helm
Owner

Sharon has been in the hospitality industry for 35 years. She began in the company as an accountant in the Home Office in Sulphur Springs with her Mother-in-Law, Lulu Helm, where she took care of all the finances for the company. Once she and Charles took over the business, Sharon became the Chief Financial Officer, as well as Chief Designer. She is not only in charge of all the accounting for the hotels in the Helm Portfolio, she also has designed all of the current hotels, as well as the others the Group owned previously. Her vision and efforts have allowed for the Helm Portfolio to produce exemplary products in all of their locations. On top of her work at Helm Hotels Group, Sharon is also involved in the community of Sulphur Springs and plays in a Women’s Golf League when she finds the time. She and her husband Charles have two grown children, Monica Glenn and Chase Helm. Charles and Sharon reside in Sulphur Springs.

Contact Sharon at sharon.helm@helmhotelsgroup.com.

Monica Glenn
Vice President of Sales

Growing up in the hospitality industry, Monica has been involved in the hotels since an early age. After graduating from Texas A&M University in 2008 and completing a Graduate Certificate in International Affairs, she elected to enter into the industry full time and came to work for Helm Hotels Group as the Director of Sales at the Best Western Premier Crown Chase in Denton, Texas in 2009. After one year in that role, Monica was promoted to the Vice President of Sales for Helm Hotels Group and now heads up the company sales team. Monica also serves as a Best Western Governor and is on Denton Chamber of Commerce Board. Monica is passionate about traveling and while in college, she spent time studying in Germany and Spain. She and her husband Zach reside in Denton with their daughters Lulu (named for Charles's mother) & Zeffie.

Contact Monica at monica.glenn@helmhotelsgroup.com.

Zach Glenn
Vice President

Zach graduated from Texas A&M University in 2005 with a degree in Meteorology. After graduation, he worked for KETK-TV in Tyler, Texas for three years as an On-Air Meteorologist. In 2009, Zach decided to change career paths and get into the hospitality industry. He began working at the Best Western Premier Crown Chase in Denton, Texas in 2010 and was soon promoted to the Vice President of E-Commerce & Public Relations. He now heads up all of the online efforts, as well as Public Relations and Marketing opportunities for the group. Zach also serves as Chair on the Texas Co-Op Committee representing Best Western Hotels of Texas and is a Board Member for the Texas Hotel & Lodging Association. Zach is passionate about weather and occasionally works as a freelance Meteorologist in Dallas. He and his wife Monica reside in Denton with their daughters Lulu & Zeffie.

Contact Zach at zach.glenn@helmhotelsgroup.com.